Dear Agencies: $20 an Hour for a Licensed Health Insurance Agent? That’s Not a Job Offer—It’s an Insult.
If you’re a health insurance agent—or you know one—you’ve probably seen the job postings: “Health Insurance Agent Needed! Must be licensed, have sales experience, be a self-starter, and ready to change lives. Pay: $20/hour.”
And just like that, every licensed agent’s eyes roll so hard they can practically see their own student loan balances.
Let’s be honest: $20 an hour for a role that requires government licensing, annual continuing education, complex compliance rules, and daily interaction with clients who are often stressed, anxious, or struggling? That’s not competitive. That’s not even respectable. It’s a slap in the face to an entire profession.
Why Is This Happening?
It’s the same story as in many industries: agencies want expertise, accountability, and results—without offering the pay those things deserve.
Let’s break it down:
- You want a licensed agent? That’s a minimum of 40+ hours of state-approved coursework, exam fees, and annual continuing ed.
- You want sales and customer service experience? That’s years of honing communication, persuasion, and resilience in one of the toughest markets in America.
- You want agents who understand CMS, HIPAA, E&O insurance, state and federal regulations, and can handle high-stress Open Enrollment chaos without missing a beat?
- And you want them to bring in clients, cross-sell, upsell, and handle objections like pros?
All for $20 an hour?
What Agents Are Saying
The sentiment online is clear. Here’s what real health insurance agents, and professionals in similar industries, are saying:
- “I spent months and hundreds of dollars to get licensed, and now you want to pay me the same as a fast-food shift manager?”
- “I’m responsible for compliance, client data, and regulatory paperwork that can result in thousands in fines if I slip up, but you’re offering what—a few dollars over minimum wage?”
- “Try living on $20 an hour in today’s economy, paying your own health insurance, E&O, and office expenses.”
- “You want the heart of a teacher, the hustle of a salesperson, the patience of a therapist, and the risk of a business owner, all for less than what the grocery store is offering stockers right now?”
- “I can make more as a remote call center rep—with zero licensing, zero risk, and zero stress.”
And the comparison to other industries is just as stark:
- Costco and Amazon warehouse associates routinely start at $18-$24/hour plus benefits.
- According to Bureau of Labor Statistics, the median hourly wage for insurance sales agents is $27.49 as of 2023—and that includes many agents earning commissions on top.
- Fast food and retail roles are now offering $17-$20/hour with less risk and almost no licensing required.
The Real Cost of Low Wages
When agencies offer insultingly low wages, here’s what really happens:
- Experienced agents walk. They find better pay elsewhere—or leave the industry entirely.
- Clients suffer. High turnover means less knowledgeable agents, dropped balls, and poor service.
- Your agency’s reputation tanks. You become known as the place that undervalues talent.
- Newcomers get discouraged. Why spend time and money on licensing if the pay is barely above minimum wage?
The Truth About the Job
Health insurance agents aren’t just salespeople. They’re educators, advocates, problem-solvers, and, sometimes, literal lifesavers. They help families navigate the confusing world of premiums, networks, government subsidies, tax credits, and critical care coverage. They’re the ones people call in a crisis—when they’ve lost a job, gotten a scary diagnosis, or need to fight for a claim.
That level of expertise should be valued and compensated accordingly.
What Should Agencies Do?
- Pay competitively. If you want great agents, offer at least the industry median—or more if you want to attract and retain top talent.
- Stop lowballing. $20 an hour is not enough for a role that can change a client’s life.
- Recognize the value of licensing and expertise. It’s not just a box to check. It’s years of commitment and knowledge.
- Provide pathways to growth, not just a stagnant hourly wage. Offer commission, bonuses, and real career opportunities.
Resources & References
- Bureau of Labor Statistics, Insurance Sales Agents
- Glassdoor: Health Insurance Agent Salaries
- Indeed: Insurance Agent Pay Trends
- National Association of Health Underwriters (NAHU)
Bottom Line: If you want to pay $20 an hour, be prepared for high turnover, unhappy clients, and missed opportunities. But if you want real results, loyalty, and expert service—pay your agents what they’re worth.
Because health insurance is too important for anything less.
Want more honest talk about the real world of insurance and business? Visit TheHypothyroidismChick.com or check out books by A.L. Childers for insider tips, hard truths, and stories that matter.

