Tag Archives: photography

The Untold Truth That Big Beer Doesn’t Want You Asking

What’s Really In America’s Favorite Beers?

Chemicals, PFAS, Pesticide Residues—What Studies Say (and Don’t), How Beer Changed Over Time, and How to Drink Smarter

  • Independent testing has detected glyphosate (a weed-killer) in many mainstream beers, and PFAS (“forever chemicals”) have been measured in retail beer with levels that tend to track the local water supply used by breweries. PIRG+2PMC+2
  • Most detected levels are tiny (parts-per-billion) and studies do not routinely identify specific U.S. brand “villains” vs “saints.” A few products in one 2019 test showed no detectable glyphosate. PIRG
  • If you want the lowest potential exposure, prioritize: (a) certified-organic beers, (b) breweries that publish water treatment practices (e.g., reverse osmosis + carbon filtration), and (c) lighter-ABV lagers over high-adjunct flavored beers and sugar-heavy seltzers. (Rationale below with sources.)
  • Today’s top sellers are largely owned by three companies in the U.S.: AB InBev (Anheuser-Busch), Molson Coors, and Constellation Brands (for U.S. Corona/Modelo rights). Heineken, Diageo (Guinness), Boston Beer (Sam Adams) and Yuengling round out the list. Anheuser-Busch+2Molson Coors+2

What the best studies actually found

Glyphosate (herbicide)

  • A U.S. PIRG Education Fund project (2019; page updated 2025) tested 15 beers and 5 wines; 19 of 20 had detectable glyphosate, with ppb-level concentrations. One beer (Peak) had none detected. The report explicitly lists mainstream brands among positives. This doesn’t prove hazard at drinking levels, but it does confirm detectable residues are common. PIRG

PFAS (“forever chemicals”)

  • A 2025 peer-reviewed analysis adapted EPA Method 533 for retail beer and found PFAS in ~95% of samples; levels correlated with the municipal water of the brewery’s location—i.e., cleaner source water → lower PFAS in beer. This is a crucial point: water treatment matters as much as brand. PMC+1

Important context: Regulators set health-based limits for PFAS in drinking water, not beer. Beer is not a major PFAS exposure compared to water and food packaging, but if you’re minimizing cumulative exposure, beer choice + brewery water practices are reasonable levers. PMC

Why brand-by-brand “safest/dirtiest” lists are tricky

Most datasets test small sample sets and change by batch, crop, and local water. Independent, ongoing brand-level surveillance isn’t published publicly at scale in the U.S. As a result, absolute rankings (“Brand X is the worst”) would be misleading. Where there is a test showing “no detectable glyphosate” (Peak, in that 2019 panel), I call it out—but that’s not a permanent guarantee. PIRG


So…what’s the safest beer to drink?

“Safest” depends on what you’re minimizing (glyphosate? PFAS? additives?). Based on today’s evidence:

  1. Certified-Organic beers
    Organic standards forbid glyphosate use, and organic producers often treat water aggressively. Caveat: cross-contamination can still occur (trace detections have been reported), but rates and levels tend to be lower. PIRG
  2. Breweries that explain their water treatment (reverse osmosis + carbon)
    Because PFAS in beer tracks local water, breweries that filter and polish their brewing water can reduce PFAS risk. Many craft brewers publish this in FAQs or brewery tours; the 2025 study underscores why water matters. PMC
  3. Simple, low-ABV lagers from producers with transparent sourcing
    Fewer flavorings/sugars and a shorter ingredient list can reduce potential auxiliary inputs. (This is a prudence rule, not a hard guarantee.)

A data-anchored “safe bet” framing (not an endorsement):

  • Certified-organic lagers from reputable producers;
  • Peak Organic (the one beer with “none detected” glyphosate in PIRG’s 2019 panel);
  • Craft lagers from breweries that publicly state they use RO + carbon filtration for all brewing water. PIRG+1

Which beers are most likely to contain herbicides, pesticides, PFAS?

  • Grain-sourced residues (glyphosate, etc.): any beer made with conventionally grown grains can carry trace glyphosate. That’s most mainstream lagers, unless labeled organic. PIRG
  • PFAS: depends heavily on the brewery’s local water and treatment. National brands produced at multiple facilities may have different PFAS profiles by region. PMC

Bias note: You asked to acknowledge this—and you’re right. Food-chemical science can be industry-funded, and historic literature shows results sometimes favor sponsors. That’s why I prioritize independent, method-transparent work (e.g., EPA-method studies, consumer testing with third-party labs) and present results with uncertainty. PMC


How beer changed through history (and how to brew it at each stage)

  1. Ancient Sumer (c. 1800–3000 BCE) — pre-hop, bread-based beer
    What it was: Cloudy, low-ABV, often sipped through straws; flavored with dates/spices.
    Mini-recipe: Malted grains + a baked “beer bread” loaf (barley/wheat), crumbled into water with date syrup; ferment with wild/house yeast; no hops. Bon Appétit+1
  2. Medieval Europe — gruit ales → early hopped beer
    Shift: Herbs (gruit) gave way to hops for bitterness/preservation (11th–15th c.).
  3. 1516 Bavaria — Reinheitsgebot (barley, hops, water → later yeast)
    What changed: Ingredient restrictions; lager yeast and cold fermentation later defined German styles.
    Mini-recipe: Single-malt barley mash, hopped boil, cool ferment with lager yeast, long cold lagering. Wikipedia+2Wine Enthusiast+2
  4. 19th-century America — adjunct lagers (corn & rice)
    Why: U.S. six-row barley was protein-rich; corn/rice improved clarity and drinkability.
    Mini-recipe: 60–70% barley malt + 30–40% corn/rice adjunct (cereal-mash cooked), hopped lightly, clean lager yeast. Brewed Culture+2Brew Your Own+2
  5. Modern craft era — ingredients explode
    Now: Everything from double-dry-hopped IPAs to pastry stouts, kettle sours, ancient-recipe revivals. The New Yorker

The U.S. “Top 20” beer brands & who owns what (2024–2025 snapshot)

Exact rankings swing month-to-month and by metric (volume vs. dollar sales). The brands below consistently appear among the biggest sellers in U.S. retail panels; I group them by current U.S. owner for clarity.

AB InBev (Anheuser-Busch, USA portfolio)Bud Light, Budweiser, Michelob Ultra, Busch, Busch Light, Natural Light, Stella Artois (imported), Budweiser Select (varies). (Parent: AB InBev; U.S. operating company: Anheuser-Busch.) Anheuser-Busch+1

Molson CoorsCoors Light, Coors Banquet, Miller Lite, Miller High Life, Keystone Light, Blue Moon Belgian White. (Molson Coors gained global Miller brands in the U.S. after the 2016 AB InBev–SABMiller transaction.) Molson Coors+2Wikipedia+2

Constellation Brands (U.S. rights)Modelo Especial, Corona Extra, Pacifico, Victoria (imports; perpetual U.S. brand license). Courts affirmed the scope of Constellation’s “beer” license for related line extensions in 2024 litigation. Constellation Brands Corporate Website+1

Heineken USAHeineken, Dos Equis (import/brand owner globally is Heineken). (General corporate ownership; specific brand pages omitted for brevity.)

Diageo (Guinness)Guinness Draught/Stout (brewed/imported for U.S. by Diageo/Guinness). (General corporate ownership.)

Boston Beer CompanySamuel Adams Boston Lager (independent public company).

D.G. Yuengling & SonYuengling Traditional Lager (largest U.S. regional/family-owned brewer).

Ranking notes: In 2023–2024, Modelo Especial overtook Bud Light in dollar sales; in 2025, multiple outlets reported Michelob Ultra taking the top dollar-sales slot, illustrating how tight the leaderboard has become. Forbes+2The Telegraph+2

About “original names” and first-sold dates:

  • Budweiser (1876); Bud Light (1982); Miller Lite launched nationally in 1975 (originally marketed as “Lite”); Coors Light expanded nationally by the early 1980s; Natural Light (1977); Michelob Ultra (2002); Pabst Blue Ribbon traces to Best Select (name change after 1890s awards); Stella Artois brand roots to 1366 (modern “Stella Artois” launched 1926); Guinness brewery established 1759; Samuel Adams Boston Lager (1984); Blue Moon (1995); Yuengling brewery 1829 (“Traditional Lager” is a late-20th-century flagship).
    (Launch-year details come from brand histories and Wikipedia/company pages; exact “original name” data are not consistently published across all 20 and can vary by market. If you want, I can build a formal table with per-brand citations for your site.)

Practical ways to drink smarter

  • Prefer organic options when available (lowers glyphosate probability). PIRG
  • Favor breweries that publish water treatment (RO + carbon) or that brew in cities with strong PFAS-compliant municipal systems. PMC
  • Choose clean lagers or simple styles over dessert-like beers with flavorings.
  • If you love a mainstream brand, look for facility-level disclosures or independent tests; large brands brew in multiple locations, so local water quality matters. PMC

Quick, era-by-era homebrew “recipes”

(Educational only—fermentation involves risk; sanitize everything.)

  1. Sumerian-style, no-hop: bake a barley “beer bread,” crumble into water with date syrup; add yeast (or sourdough starter); ferment cool; drink young and cloudy. Bon Appétit+1
  2. 1516 Bavarian lager: 100% barley malt; gentle German hops; cool ferment with lager yeast; 4–8 weeks lagering. Wikipedia
  3. Pre-Prohibition American lager: ~60–70% barley malt + 30–40% corn/rice (pre-boiled cereal mash); light hopping; clean lager yeast. Craft Beer & Brewing+1
  4. Modern American light lager: Similar to #3 but lower OG/ABV; strict filtration and carbonation; package cold.

Sources & further reading

  • PFAS in beer (EPA Method 533): Redmon et al., 2025; and ACS press summary. PMC+1
  • Glyphosate in beers (consumer testing): U.S. PIRG Education Fund report (2019; page updated 2025). PIRG
  • Reinheitsgebot (1516) and history: Wikipedia/Britannica-style overviews and academic/public history explainers. Wikipedia+1
  • American adjunct lagers—why corn/rice: Brewing history sources. Brewed Culture+1
  • U.S. ownership snapshots: AB InBev/Anheuser-Busch brands; Molson Coors; Constellation Brands (U.S. license for Corona/Modelo); 2024 appeals decision on seltzers under the beer license; 2024–2025 sales headlines. The Telegraph+5Anheuser-Busch+5Molson Coors+5

Disclaimer

This article is informational and educational. It does not provide medical or legal advice. Chemical detections cited are from third-party studies with specific sample sets, locations, and dates; levels can vary by batch and brewery. Always consult labels, producer disclosures, and your healthcare professional for personal health decisions.


About the Author

A.L. Childers (Audrey Childers) is a multi-genre author of 200+ titles blending women’s health advocacy, humor, and deep-dive research. Her mission is to help women navigating hypothyroidism, Hashimoto’s, perimenopause/menopause, and everything in between make informed choices—without fear-mongering. Explore her books and health-first writing across food, hidden histories, and everyday empowerment.

Find her books on Amazon under A.L. Childers
Visit her blog: TheHypothyroidismChick.com

 Books by A.L. Childers

DARK HISTORY 🖤 Victorian Postmortem Photography: Beauty in the Macabre

Victorian Postmortem Photography: Beauty in the Macabre

In the 19th century, death was not hidden—it was staged. Long before selfies and smartphone galleries, photography was a luxury. For many Victorian families, a postmortem portrait was the only photograph ever taken of their loved one. These portraits weren’t grotesque to the Victorians—they were intimate, tender, and deeply symbolic.

To modern eyes, these images may feel unsettling. Yet to Victorian families, they were a way to immortalize presence, preserve memory, and hold grief in tangible form. This was beauty in the macabre—a dark yet dignified chapter in history.

📸 Styles of the Dead

🛏️ The Sleeping Beauty Pose

One of the most common compositions, this pose presented the deceased as if peacefully napping. Children were laid out on beds of lace, surrounded by flowers, or even posed with their toys. Infants and young children were sometimes cradled in their mother’s arms. The message was clear: They’re not gone, only sleeping.

🪞 The Living Illusion

In some portraits, the deceased were propped upright, often seated among their family members. Photographers sometimes painted open eyes onto closed lids, or retouched the image to simulate awareness. This created an eerie tableau where denial and devotion met in one final image.

👁️ Eyes of the Dead

Some photographers went further, using glass eyes or manipulating light to reflect life into the eyes of the deceased. To them, this wasn’t horror—it was resurrection through art, one last chance to see the gaze of the beloved.

💍 Hair & Mourning Jewelry

Photography wasn’t the only art of remembrance. Victorians also created mourning jewelry, braiding locks of hair into rings, brooches, and lockets. These intimate tokens were worn close to the body, serving as talismans of grief and everlasting connection.


⚰️ Why We Remember

Victorian postmortem photography reminds us of a truth society often hides: death was once part of life, not separate from it. These portraits blur the line between beauty and mortality, reminding us that grief itself is love with no place to go.


🔑 SEO Keywords

Victorian postmortem photography, Victorian death customs, mourning jewelry, Sleeping Beauty pose, dark history photography, 19th-century death rituals, beauty in the macabre, Victorian funeral traditions, antique mourning portraits, hair jewelry Victorian era


📚 About the Author

A.L. Childers is a multi-genre author exploring history’s shadows, folklore’s whispers, and the threads of human resilience. From Appalachian ghost stories to witchcraft, from hidden conspiracies to healing cookbooks, her work blends storytelling with deep research. She believes dark history offers lessons for the living—reminding us that beauty, grief, and memory are always intertwined.

Other Works by A.L. Childers:

  • Nightmare Legends: Monsters and Dark Tales of the Appalachian Region
  • The Hidden Empire: A Journey Through Millennia of Oligarchic Rule
  • Archons: Unveiling the Parasitic Entities Shaping Human Thoughts
  • The Archonic Influence on Human Perception and Their Role in Human History
  • Silent Chains: Breaking Free from Conformity and Injustice

✨ Find all of A.L. Childers’ books on Amazon and through her blog TheHypothyroidismChick.com, where dark history meets modern insight.


⚠️ Disclaimer

This blog explores Victorian-era death customs through a historical and cultural lens. It is not intended to sensationalize or disrespect the deceased. The practices described reflect their time and should be viewed within their historical context.

The Magic of Myrtle Beach Nights: Sawyer Brown, The Magic Attic, and the Gen X Summers We’ll Never Forget

There was a time when downtown Myrtle Beach wasn’t just a destination—it was an atmosphere. A place where the salty breeze off the Atlantic mixed with the neon glow of the boulevard, and the sidewalks overflowed with kids, teens, and families, all chasing the magic of summer nights.

If you grew up a Gen X kid in the 1980s, you remember. The Pavilion amusement park lit up the skyline with its Ferris wheel and roller coasters, arcades blared with pinball machines, and the sidewalks pulsed with energy. You couldn’t walk ten steps without hearing laughter, the clang of a skee-ball, or the distant hum of live music.

And at the heart of it all was one of Myrtle Beach’s most legendary venues: The Magic Attic.

The Magic Attic: Myrtle Beach’s Crown Jewel

The Magic Attic wasn’t just a nightclub—it was an institution. Located on the famous strip, it became a rite of passage for anyone wanting to experience live music and a night they’d never forget. Its neon sign was a beacon, calling out to locals and tourists alike.

Inside, the dance floor was always alive. For many, the highlight of a summer night was climbing those stairs, walking into the pulsing lights, and losing yourself in the music. This was where bands came to prove themselves, where the crowd pressed close to the stage, and where memories that lasted a lifetime were made.

I still remember seeing Sawyer Brown there. At the time, they weren’t just a band—they were a phenomenon.


Sawyer Brown: From Star Search to Myrtle Beach

Sawyer Brown’s story is one of grit and determination. The group was formed in 1981 in Apopka, Florida, and in 1983, they became household names after winning the television competition show Star Search, hosted by Ed McMahon. They not only won the Vocal Group competition but also took home the grand prize of $100,000—a fortune in those days.

With their mix of country rock and high-energy stage presence, Sawyer Brown became known as the “Rolling Stones of Country Music.” Hits like “Step That Step” (their first number one), “Some Girls Do”, and “Thank God for You” solidified their place in the soundtrack of the 80s and 90s.

When they came through Myrtle Beach and played the Magic Attic, it was more than just a concert—it was an event. The crowd danced shoulder-to-shoulder, the floor thumped beneath our feet, and for a couple of hours, the whole world shrank down to that glowing, electric space above the boulevard.


Gen X Summers on the Boulevard

Walking down Ocean Boulevard in the 80s was like stepping into a carnival that never shut down. The sidewalks were crowded with kids holding giant stuffed animals won from the midway, teenagers showing off their new sunburns, and couples arm in arm with ice cream cones dripping down their hands.

The air was thick with the smell of cotton candy, pizza by the slice, and funnel cakes fried golden. Street performers competed with the calls of barkers at the arcades, and everywhere you looked was motion—bumper cars, tilt-a-whirls, and neon signs flickering against the night sky.

It was loud. It was chaotic. It was freedom.

For us Gen X kids, this was our playground. No cell phones, no TikTok, no instant uploads—just pure experience. Every night felt like the start of something unforgettable.


When It All Changed

Sadly, the Myrtle Beach we knew didn’t last forever. By the mid-2000s, the Pavilion amusement park closed down (2006), and with it went a huge piece of the city’s identity. The Magic Attic, along with many other iconic spots, eventually shut their doors as developers reshaped downtown into something shinier, more commercial, but less… magical.

The neon glow dimmed, and the sidewalks grew quieter. For many of us, it felt like losing a piece of childhood—a part of Myrtle Beach that could never truly be rebuilt.


Why It Still Matters

Looking back now, those nights on the boulevard weren’t just about fun—they were about community, culture, and the feeling of being alive in a world that hadn’t yet been digitized. The Magic Attic, Sawyer Brown, and the Pavilion weren’t just landmarks—they were touchstones of a generation that knew how to live in the moment.

Even though the strip has changed, the memories remain. And for those who were lucky enough to be there, walking those sidewalks in the 80s, hearing Sawyer Brown at the Magic Attic, and riding the Pavilion rides until midnight, there’s nothing quite like it.


References & Resources


Disclaimer

This blog is written for entertainment and historical reflection. Dates and details are based on publicly available sources and personal recollection. This is not an official historical record but a nostalgic retelling.


About the Author

Audrey Childers (A.L. Childers) is a Southern author, storyteller, and cultural historian who grew up in the Carolinas. Her work blends personal memories with historical research, bringing to life the moments and places that shaped generations. Audrey has written numerous books and blogs on history, culture, and personal transformation. You can explore more of her work at TheHypothyroidismChick.com and on Amazon under her author name, A.L. Childers.

🐍 September Warning: Baby Copperheads Are Here—Protect Your Kids and Pets This Football Season

As September rolls in, bringing cooler evenings and the excitement of football season, it also signals something else—the arrival of baby copperhead snakes.

While autumn feels like a time to relax outdoors, this is also when copperhead mothers give birth to litters of 8–10 venomous young. And here’s the part many people don’t realize: baby copperheads are born fully equipped with venom and the instinct to defend themselves.

If you have children or dogs, this is the time of year to be extra cautious.

Baby Copperheads: Small but Dangerous

Unlike non-venomous snakes that pose little threat, copperhead babies may look harmless because of their size—but they’re not.

  • Venomous from birth: Even newborns can deliver a painful and medically significant bite.
  • Tail tips: Their distinctive greenish-yellow tail tips remain for about a year and help you identify them.
  • Litter size: Female copperheads typically give birth to 8–10 babies at once, so spotting one usually means more are nearby.

Where You’ll Find Them

Baby copperheads like to hide in places that may surprise you:

  • Damp areas such as under rocks, bushes, or piles of leaves.
  • Around flower pots, landscaping timbers, and garden decor.
  • Under children’s outdoor toys or even dog bowls left in the yard.

They’re generally not aggressive—but if stepped on, touched, or startled, they will bite to protect themselves.


Safety Tips for Families and Pet Owners

  1. Always look before reaching into shrubs, flower beds, or woodpiles.
  2. Move outdoor toys and bowls frequently to discourage hiding spots.
  3. Keep grass trimmed and yards clear of debris where snakes might take shelter.
  4. Teach children never to pick up or play with snakes, no matter how small.
  5. Supervise pets outdoors, especially dogs that like to sniff in bushes or tall grass.

If you suspect your child or pet has been bitten, seek emergency medical or veterinary care immediately.


References & Resources


SEO Keywords

baby copperheads September, copperhead snakes in yard, protecting kids from snakes, copperhead season warning, snake safety tips for pets, venomous snakes in fall, copperhead baby snake tail, dangers of copperhead bites.


Disclaimer

This blog is for educational and informational purposes only. It is not intended as medical or veterinary advice. Always consult with licensed healthcare providers or veterinarians in the event of a snakebite or suspected exposure.


About the Author

A.L. Childers is a writer and researcher with a passion for blending history, nature, and real-world awareness. Her works span topics from health and history to folklore and family life. She believes knowledge is power—especially when it comes to keeping our loved ones safe.

Cracker Barrel’s New Logo Controversy: A Rebrand Recipe Nobody Ordered

Disclaimer: This blog is based on publicly available information, commentary, and personal perspective. It is not financial advice.


A Slice of History: Cracker Barrel’s Southern Roots

Founded in 1969 in Lebanon, Tennessee, Cracker Barrel Old Country Store built its reputation as the ultimate Southern comfort food destination. From rocking chairs on the porch to biscuits dripping with gravy, it became more than a restaurant—it became a memory. Families on road trips, church groups after Sunday service, grandparents treating the grandkids—Cracker Barrel wasn’t just food, it was a cultural pit stop.

So when the Cracker Barrel logo change dropped in August 2025, it wasn’t just a design tweak. It was a gut punch for millions who saw the brand as a warm hug of fried chicken and hashbrown casserole.


Julie Felss Masino: The CEO Behind the “Woke Rebrand”

Who is Julie Felss Masino?

  • Northern roots, degree in Communications from Miami University (Ohio).
  • Leadership résumé includes Taco Bell, Starbucks, Sprinkles Cupcakes, Mattel, and now Cracker Barrel CEO (since Nov 2023).
  • She’s been praised for growth strategies (like Taco Bell’s global expansion) but also criticized for bringing too much “corporate polish” to brands known for personality and grit.

She insists, “The things you love are still there,” while rolling out the “All the More” campaign—a $700 million overhaul with a new minimalist Cracker Barrel logo and refreshed interiors.

But Wall Street wasn’t buying it. Cracker Barrel stock plunged over 12% intraday, wiping out nearly $100 million in market value. That’s the corporate equivalent of your mama burning the biscuits.

SEO Keywords: Cracker Barrel CEO Julie Felss Masino, Cracker Barrel stock drop, Cracker Barrel logo backlash, woke corporate rebrand.


Why I Don’t Care About the Rebrand

Here’s the truth: I don’t care what they name it, rebrand it, or paint on the sign outside.

Why? Because their corporate world has nothing to do with our world.

  • Their World: glossy presentations, stock tickers, brand consultants who charge $50,000 to pick out a “modern font.” They care about Wall Street.
  • Our World: feeding families after church, grabbing comfort food on a road trip, ordering biscuits and gravy because that’s what your granddaddy did. We care about taste, price, and whether the cornbread comes hot.

Cracker Barrel can call itself Cracker Universe for all I care—if the food doesn’t taste like home, nobody in the consumer world is showing up.


A Track Record of Changes: Alleged Outcomes

Let’s stir the pot and imagine what could happen here, based on Masino’s past gigs:

  • Taco Bell: She expanded internationally—great for global growth, but that doesn’t mean Southern folks in Tennessee care about tacos in Tokyo.
  • Starbucks: Helped with growth phases, especially in Asia—again, great for stockholders, not exactly comforting for consumers craving chicken ‘n’ dumplings.
  • Sprinkles Cupcakes: Trendy and Instagrammable, but not soul food.
  • Mattel’s Fisher-Price: Toys, not turnip greens.

Alleged Forecast for Cracker Barrel: More sleek branding, more “modern” appeal, maybe a boost in younger diners—but unless the food tastes better, traditional customers may leave the biscuits behind.


What Southern Folks Actually Want

  • Food that tastes right: Hashbrown casserole that’s creamy, not dry. Fried chicken that crackles.
  • Nostalgia: The old logo, the knick-knacks, the porch rocking chairs.
  • Consistency: We want Cracker Barrel to feel like home, not like a chain chasing social media trends.

Humor moment: If I wanted bland food with pretty lighting, I’d eat at IKEA.


The Corporate vs Consumer Reality

This is where the Cracker Barrel rebrand controversy reveals the biggest divide:

  • In the corporate boardroom, they’re worried about “brand identity, investor confidence, quarterly growth.”
  • In the real world, we’re worried about:
    • Is the bacon crispy?
    • Is the coffee hot?
    • Did I just spend $14.99 for eggs that look like they were cooked in a hotel microwave?

Corporate execs live in a rich world of numbers. We live in a consumer world of taste and value. That’s why rebrands like this flop—they’re speaking different languages.


The Recipe for Redemption

  1. Taste First, Talk Later: Fix the food before fixing the logo.
  2. Respect Tradition: Keep the rocking chairs, keep Uncle Herschel, keep the Southern soul.
  3. Don’t Forget Who You Serve: Your customers aren’t hedge funds—they’re families, road-trippers, and Sunday diners.

Final Word: Stock vs. Spoon

Cracker Barrel’s new logo controversy is more than branding—it’s about what happens when corporate ambition collides with consumer expectation.

The logo may have changed, but the question remains: Will the food get better, or will the biscuits crumble?

Because at the end of the day, Wall Street can debate stock charts—but Main Street just wants gravy that sticks to the fork.


About the Author

A Southern-born diner who’s eaten more hashbrown casserole than salads, I write about where corporate America meets consumer reality. My fork is my pen, and my humor is my butter knife.